AniMa is a wooden toy project designed to explore the mountain animals that inhabit the Alpine regions of Piedmont. AniMa encourages open-ended play, allowing children to create their own imaginative creatures. The production process combines CNC-controlled precision with artisanal finishing techniques from the Piedmont valleys. The toy is crafted from high-quality beech wood sourced from local Piedmont forests. This circular project aims to highlight and celebrate the rich woodworking tradition of the high Piedmont valleys.

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Art direction | Madoti

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Product design | SileA